MBA 600: Strategic Management

Overview

Strategic visioning and analysis, along with planning, implementation, execution and evaluation are crucial elements of all business organizations. Understanding the relationship of internal and external factors within a total systems perspective and their impact on the ability to achieve business objectives is crucial for those organizations wishing to remain competitive in the marketplace This course will focus on the interplay of internal and external factors in strategically managing the future of business enterprises. Students in this course, regardless of their chosen vertical in the business world, will explore the essential role of competitive strategy in business.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Develop a vision and mission statement for a business vertical of their choice.
• Assess and evaluate stakeholders.
• Conduct competitive analysis.
• Evaluate strategic alternatives and formulate contingency plans.
• Outline a comprehensive strategic plan — including implementation, execution and evaluation.

Required Texts
MBA 600 texts are available from the JIU/MBS bookstore