MBA 543: Business and Marketing Plans for New Ventures

Overview

New ventures start with an idea, but they succeed through careful planning. In this course, you will write a business plan to launch and operate a new venture. In addition, this course will emphasize strategies to identify, attract, and sell new products to customers. The resulting business and marketing plan provides a basis for raising capital and attracting commitments from potential customers, suppliers, and employees.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Write a business plan for a new venture.
• Develop a detailed marketing plan.
• Integrate all aspects of the business and marketing plans.

Required Texts
MBA 543 texts are available from the JIU/MBS bookstore