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MBA 521: Transnational Marketing

Credit Hours: 3
Estimated Hours Per Week: 18

Overview

Marketing is one of the great challenges facing the global enterprise. Research conducted in one country often fails to apply to markets in other countries. This course will examine various strategies for transnational marketing.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Identify appropriate strategies for reaching foreign markets.
  • Establish a market research plan that includes multiple foreign markets.
  • Design and implement a marketing plan for a foreign market.

ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
MBA 521 texts are available from the JIU/MBS bookstore