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MBA 505: Marketing Management

Credit Hours: 3
Estimated Hours Per Week: 16

Overview

Both e-commerce and the global marketplace are changing the nature of marketing. This course presents such essential concepts as market research, buyer behavior, and market segmentation in the context of the new global and electronic marketplace.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Identify and list a variety of avenues for gathering and disseminating marketing information.
  • Develop a marketing strategy that utilizes appropriate technologies.
  • Research market profiles and present avenues by which they can be reached.

ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
MBA 505 texts are available from the JIU/MBS bookstore