BBA 212: Technical Writing

Overview

Welcome to BBA212: Technical Writing. Technical writing is the most sophisticated, effective type of writing today, and to master its techniques will benefit you a great deal as you move into this complicated, high-tech, international business world. It’s a no-frills, cook-book type of communication that is as audience-oriented, author-invisible as is possible. When you sit down to write information your customer, client, peer, co-worker, or even loved one needs, your focus is entirely on your audience, what they know already, want and need to know, and how to get the communication across as efficiently, quickly, concisely, and sufficiently as possible.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Construct a well-developed persuasive proposal in memo format.
• Develop and follow a plan for writing a research report.
• Conduct research to gather useful information for an analytical report.
• Organize and structure an analytical report.
• Construct a concise and effective written business document that is free of errors in mechanics, clearly focused and directed to your audience, and projects a professional image.
• Locate and evaluate the credibility of resources on the World Wide Web.
• Correctly format a business report using APA guidelines.
• Create a business / analytical report that is well organized and demonstrates strong writing skills.
• Design an effective PowerPoint presentation.

Required Texts
BBA 212 texts are available from the JIU/MBS bookstore